The municipal undertaking "Wirtschaft und Stadtmarketing Pforzheim" (WSP) is responsible for the economic development of Pforzheim and marketing of the city and was founded 1st January, 2007. The organisation has five divisions:

• Economic development
• Tourism marketing
• City marketing
• Halls and trade fairs
• Municipal statistics

The WSP municipal undertaking offers services to actively support and assist economic development in the city of Pforzheim.