Tourism marketing in Pforzheim

The tourism marketing division in the WSP organisation has the task of promoting the range of tourism services offered by Goldstadt Pforzheim at local, regional, domestic and international levels. At the same time it is a service agency for tourism service providers and partners as well as a versatile provider of services for citizens, guests, institutions and many varied target groups.
The tourism marketing division offers a wide range of tourism services and is responsible for the comprehensive marketing of all areas relevant to city tourism. The brand is Pforzheim with the image highlights and special events of Goldstadt Pforzheim and the Black Forest. In addition, other core areas of expertise in the city such as design or creativity are correspondingly highlighted and positioned in the context of a variable marketing mix.
The tourism marketing division of WSP organises marketing and communication campaigns accompanied by public relations work and press releases to actively and selectively promote Pforzheim as a tourism destination with all the diverse aspects of a vibrant city. These campaigns highlight themes such as jewellery, watches, silver goods, design, art, culture, leisure, events, seminars, conferences, conventions, hotels, restaurants, city history, university location, and much more.
O B J E C T I V E S  of the tourism marketing

1. Main objectives
• Promote tourism in the city of Pforzheim
• Increase brand awareness, consolidation and continuous improvement of the Goldstadt Pforzheim image and highlight the advantages of Pforzheim, especially as an attractive travel destination and conference and convention centre
• Highlight and market the conference and convention services on offer in Pforzheim, in particular for the Congress Centrum Pforzheim
• Special tourism marketing of the exceptional and varied cultural attractions of Pforzheim, especially of the Schmuckwelten (jewellery world shopping arcade), the jewellery museum, and other facilities
• Support municipal efforts to promote Pforzheim as a business centre
• Market Pforzheim as a conference centre

2. Other objectives
• Tourism marketing, advertising, publicity and public relations in the interest of citizens, guests and the tourism industry. Issue of publications and audio visual media providing general information on Pforzheim
• Development of a tourism marketing concept with the derivation of product  and market strategies and their implementation
• Active sales promotions in selected markets
• Marketing of existing or future events in Pforzheim
• Creation of tourism/travel itineraries for Pforzheim and the region and their implementation in the market
• Participation at trade fairs, exhibitions and other events promoting tourism and image building
• Invitation and support for important target groups, especially journalists, tour operators and travel agencies
• Involvement in the preparation and execution of conferences, conventions and other events in Pforzheim
• Organisation of information points for visitors to the city, information on hotel accommodation and other services for visitors staying in Pforzheim
• Co operation with business organisations (e.g. Chamber of Commerce (IHK), Economic Development Organisation for the Northern Black Forest (WFG), etc.) and cultural institutions in Pforzheim and the region of the northern Black Forest
• Co operation with institutions to promote tourism in the Black Forest, the state of Baden-Württemberg, and Germany
• Consolidation of the image as Goldstadt Pforzheim and gateway city to the Black Forest