objectives and tasks

Hobby jewellery courses
Are you looking for a creative activity? Then our hobby jewellery courses are just the thing for you. You will produce your own unmistakable unique jewellery for one whole week under the supervision of experienced master craftsmen. This takes place in the historical atmosphere of the Pforzheim technical museum for jewellery and watchmaking. The course package can be booked with or without accommodation.

Goldstadt Tips
Pforzheim – known as the Goldstadt – the centre for German jewellery and watches is located at the northern edge of the Black Forest, surrounded by the areas of the Kraichgau and Stromberg. This regional centre for the region of the northern Black Forest is the ideal starting point for holidaymakers in the Black Forest. Experience Goldstadt Pforzheim with a sightseeing tour, a walking tour round the city, a visit to the Schmuckwelten (jewellery world shopping arcade), a stroll along the Goldschiedemeile (a path describing the Pforzheim history of jewellery manufacturing), or a visit to one of our many museums.
The aim of the WSP tourism marketing division is to strengthen and build up the tourism significance of Goldstadt Pforzheim in regional, European and international terms. Therefore all services relevant to tourism are co-ordinated by a motivated team and implemented with various partners and service providers. The Pforzheim tourist information centre in the Neue Rathaus (new town hall) directly at the Marktplatz is the main contact point for the guests and citizens of Pforzheim. This  office is also the location of the office for tourism marketing, guest service and trade fairs.

Duties, services and projects:
• Promotion for daily tourism, overnight accommodation tourism, business trips and convention tourism, and the Goldstadt image
• Detailed information on Goldstadt Pforzheim and the region
• Organisation and implementation of sightseeing tours and guided tours
• Theme tours of the city / special interest tours
• Individual programs for groups
• Hobby jewellery courses
• Offers and product management, communication and sales
• Participation in tourism trade fairs, e.g. ITB Berlin, CMT Stuttgart, etc.
• Participation in tourism workshops and seminars
• Editorship and publication of brochures regarding Pforzheim
• Active tourism marketing through public relations and press work
• Running of advertisements in newspapers, magazines, travel guides and catalogues
• Production and sales of posters and tourism products
• Selective marketing for areas relevant to tourism such as culture
• Objects of interest, leisure, museums, relaxation, sport, etc.
• Strengthening of the congress and convention business in co-operation with the  Pforzheim Congress Centre and others
• Tourism marketing of the distinct special features of the city
• Pforzheim tourism association office
• Compilation and marketing of package offers
• Co-operation with the tourism and marketing associations and companies
• Involvement in tourism committees and initiatives
• Elaboration of tourism performance indicators (tourism statistics)
• Municipal parking facilities for mobile homes
• Tourism co-operation with:

 Bertha Benz Memorial Route >Mannheim-Pforzheim-Mannheim<
(historical route for classic cars)
 
Schwarzwald-Bäderstraße >Pforzheim-Freudenstadt and back<
(scenic route in the Black Forest)
 
Westweg Schwarzwald Pforzheim-Basel
(long-distance hiking trail)
 
Mittelweg Schwarzwald Pforzheim-Waldshut
(long-distance hiking trail)

 Ostweg Schwarzwald Pforzheim-Schaffhausen
(long-distance hiking trail)
 
Enztalradweg
(cycle path in the Enz valley)
 
Nagoldtalradweg
(cycle path in the Nagold valley)

 Radfernweg Baden-Württemberg
(long-distance cycle path)

 Europäischer Fernwanderweg
(long-distance hiking trail)
 
Europ. Hugenotten- und Waldenserpfad
(historical hiking trail)