public relations

Throughout the year the WSP tourism marketing division organises a considerable amount of media communication via the press, radio and television on different themes and events. The themes offered present the most varied content of Pforzheim and should offer people an incentive to visit the city,  should promote the image of the city, and further increase the brand recognition of the city.
The communication is usually made by email to own or third-party databases and very often press releases are sent via press agencies, associations or other partners.

In particular, contact to many editorial offices is successfully made via the press offices of the TMBW (Tourismus Marketing Baden-Württemberg GmbH) and the STG (Schwarzwald Tourismus GmbH).

Press release themes include "Special events", "Family events", "Experience the Goldstadt", "Holiday tips", "Hobby jewellery courses", "Wine and culinary matters", "Preview of forthcoming events", "Cultural themes", "Hiking", "Weekend trips" and much more.

Depending on the theme, the press copy is also written and sent in English, French or other languages.
Up-to-date distribution channels are used to contact up to 900 editors and journalists inside Germany and abroad. Selective invitations to journalists, participation in press trips and individually elaborated programs with expert handling through our employees or through the official WSP city guides serve to establish additional important contacts.
The positioning of individual themes is particularly effective with publication in high circulation media made possible through intensive co-operation with selected editorial offices of daily newspapers, magazines or publishers specialised in tourism.
The WSP enjoys a trusting and close contact to regional radio and national television editorial offices. This regularly enables positive reporting on Pforzheim and its tourism highlights. The tourism marketing division then usually co ordinates and communicates with experts regarding the content.